Young Bill Solemene, in search of his future, seeks advice from friends and relatives with diverse professions. In his quest he explores avenues from sales to surveying and construction. Undecided until he reaches college, he is then introduced to the ad biz by his cousin, a Madison Avenue Advertising Agency Media Buyer. His visits to Madison Avenue sealed his future in the ad biz.
Journey with our Author in his quest as he both embraces and questions his direction. His desire to work for the world’s largest advertising agency, J. Walter Thompson, complicates his journey.
The twists and turns of his career, including his time as an Air Force officer, guide our writer through experiences and introductions that ultimately lead, not only to his “top of the world” conquest, but his own ad agency. Enjoy the many anecdotes about his Air Force, advertising and travel experiences from college to later life, all in his quest for success. It outlines tips on creativity and follow through, illustrating selling ideas, even though facing adversity.
Challenges follows a dream formed by determination to reach that house on the “top of the hill,” and culminates with his “giving back” to the community through his volunteer efforts…a good read!