"Advertising has always attracted intriguing and passionate people with lots of interests. Bill's story and the way he tells it is great and worth a read!"
David Bell - Former CEO Interpublic,
True North and Bozell Worldwide

"Intriguing ... with a focus on staying with it. A little Hemingway with some babes and booze"
Ace Parker - former Manager,
Walter Thompson de Mexico

"This record of a man's life and his love affair with advertising is a delightful and insightful autobiography. Solemene's clear and lively reporting, in chronological style, of his ascent in the world of advertising, is enriched with a stock of amusing anecdotes and a wealth of intimate and telling details. The author, from his Dallas serene, suburban abode, recaptures and maps out for us the many moods of places, biographical incidents and customs of the various times and stages of his brilliant career.
His writing style is characterized by an uncomplicated sentence structure, extensive use of colorful American idiomatic expressions and a sort of pleasant choppiness. With his "nuts and bolts" literary approach Solemene has produced an effective, provoking and entertaining book that allows the reader to gaze into his exuberant personality and voice."
Dr. Vincenzo De Nardo
Professor SMU,
Honorary Vice Consul of Italy in Dallas.